Rachel Vennya's Directive Speech Actions in Promoting Goods and Their Utilization in Advertising Text Learning

This research aims to explain Rachel Vennya`s (RV) directive speech acts in promoting goods and services their use learning advertising texts slogans. type of is qualitative with a descriptive method. The data for this the celebrities from RV program when services. Data source RV's personal Instagram account taken posts starting November 2020 2022. collection uses media review techniques by downloading recordings these promotional posts. validation was carried out through triangulation techniques, while processing using three stages, namely analysis, discussion conclusion stages. Three findings were obtained research. First, there are four types services, suggesting, commanding, advising, pleading. Third, strategies can be used as making slogans schools. Finally, it teaching medium text assist students producing at school.